Trouble with Run... command

[DietCoke]

I'm trying to trigger an installer to run via AutoIt, but am having trouble. When not using AutoIt, this command would be done via Start > Run...:

\\servername\frontend\setup\sapsetup.exe /p:"DEV"

In my script I've tried a number of ways, but nothing has worked thus far. Here's what I think is closest to it:

Run("\\servername\frontend\setup\sapsetup.exe /p:""DEV""")

Any clues? I'm almost out of hair to pull out.

[herewasplato]

$ShowMe = '\\servername\frontend\setup\sapsetup.exe /p:"DEV"'
MsgBox(0, "", $ShowMe)
Run($ShowMe)